Marketing Coordinator

Marketing Coordinator - Edmonton

Location: Edmonton, AB, Canada
Career Number: 2197
Date Posted: 2019-12-10

Working at DFI

DFI has over 25 years of experience providing quality piling services and products to industrial clients throughout North America.
Our new Marketing Coordinator will be responsible for managing and executing DFI’s strategic marketing plan. This individual will serve as the subject matter reference in all marketing-related activities through various channels with the objective of driving and attaining high sales figures while acting as an effective steward of the DFI brand.
We offer competitive wages, RRSP matching, GWL benefits, industry and apprenticeship training, professional development, referral incentives, and the opportunity for growth and advancement!

Job Profile

As a Marketing Coordinator with DFI you will be responsible for providing market research, strategy, and creative assistance across the organization.

Job Duties

  • Coordinate and execute marketing and business development activities for all services including but not limited to: creating or tailoring materials (collateral, client presentations, etc.), content development, research, tradeshows and conferences, client events, social media, photography, case studies, while ensuring quality, brand integrity and timeliness of those deliverables.
  • Collaborate with Estimating Group and Business Development Managers (BDMs) to support and execute the CRM marketing functions, and other duties as required.
  • Support the development and execution of annual Business Unit Plans, Corporate Marketing & Communications Plan, and Key Client Account Plans. Tasks include: research, competitive analyses, client profiling, strategy, development of materials (collateral, presentations, etc.), awareness activities (website content, blogs, social media posts, etc).
  • Develop annual conference and tradeshow plan for business units and branches: collaborate with BDMs and relevant staff to coordinate and execute attendance and promotional strategies for each event.
  • Develop content (blogs, project wins, etc.) relevant to assigned BU(s) for both internal and external communications; tailor writing style as appropriate for each communication.
  • Coordinate, support, and execute social media presence to promote information or news (from staff individual account or through corporate account), auditing senior staff LinkedIn profiles and providing suggestions or edits for improvement, and other duties as required.
  • Monitor and maintain relevant internal databases to support collaboration and information sharing across the company.
  • Provide support to the corporate marketing and communications team with other writing/content development activities as required.
  • Perform other duties as assigned by VP Commercial.

Qualifications

  • Diploma or Degree in Marketing, Communications, Public Relations, or Writing.
  • Proficiency with MS Office (Word, Excel, Outlook, PowerPoint) and Adobe Creative Suites, in particular InDesign.
  • 2 plus years of experience in a similar role or in a professional services / consulting company.
  • Strong written communication skills, with the ability to communicate effectively with all levels of the organization and with vendors.
  • Ability to multi-task within a fast-paced environment.
  • Confident self-starter with strong project management and critical thinking skills.
  • Highly organized, attentive to details, and goal-oriented with the ability to manage competing priorities.
  • Ability to prioritize tasks, track projects and meet urgent deadlines.
  • Enjoys working in a team environment.
  • Ability to work and support others, in-person and remotely.
  • Experience with business-writing for a variety of media.
  • Precise and accurate attention to detail.

 

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